We understand how to create business plans to produce and manage your face-to-face marketing program. Using our 60 years in business, we understand how to efficiently and effectively manage programs whether you have five shows per year or over 100.
We provide an unsurpassed ability to help you make smarter moves Derse's Creative Portfolio Smarter means flexible and scalable to support any size face-to-face program Smarter moves start with the right face-to-face marketing knowledge Contact Derse Face-to-face marketing is one of the most effective tools for increasing business opportunities, and in today’s marketing reality, producing great face-to-face results requires you to be smarter — about your strategic creative approach — about your tactics — about how you invest — and about whom you turn to for help and consultation.

History

History Video

Derse has been in business since 1948.  Historical highlights include:

1948 - 1988

  • James F. Derse founded The Derse Company in the back of his mother’s garage in 1948.
  • Over the next 40 years, product lines grew to include outdoor advertising, interior and exterior signage and trade show exhibits.
  • The company grew from one person to approximately 110 employees working in three locations – Milwaukee, Wisconsin; Racine, Wisconsin; and Grand Rapids, Michigan.

1989

  • The Derse Company was sold to a group of senior Derse officers and managers.
  • The company produced approximately $11 million in sales.

1993

  • The company averaged 33% growth in each of the next seven years.

1994

  • A full-service division was established in Las Vegas and a sales office was opened in downtown Chicago.

1996

  • A full-service division was established in Dallas and a sales office was opened in Phoenix.
  • The interior and exterior sign businesses were sold to focus on Derse’s core business – trade show marketing.

1997

  • A full-service Atlanta location was established.

1998

  • To meet growing customer demographics and needs, Derse moved its full-service Racine operation to Chicago.

1999

  • Derse acquired some of the assets of Design South (an Atlanta-based exhibit company) and Cosmos (a system rental operation).
  • A system rental division was established in Atlanta.

2000

  • A system rental depot is opened in the Las Vegas facility to meet customer demand.

2002

  • A full-service division was opened in Pittsburgh, Pennsylvania.

2004

  • An in-house Experiential Marketing team was established and Derse expanded its service offerings to include experiential program development and the execution of measurable, results-oriented face-to-face marketing.

2005

  • An in-house Measurement & Research team was established to assist clients in analyzing and improving their face-to-face marketing results.

Today, Derse is a face-to-face marketing company with an experiential approach to immersing audiences — generating excitement, learning, brand awareness, and buying interest for its clients' target audiences.  Derse employs over 400 people in full-service divisions in Atlanta, Chicago, Dallas, Las Vegas, Milwaukee and Pittsburgh.

 
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